#SCREENS_CONTEXUALIZED_TOKYO

MADE FOR THIS CITY  この都市のために。

Art that belongs here -TOKYO-. / ここにしかない作品を、東京。

Tokyo is a city forever overflowing with information. And precisely because of this, things that matter, and things that seem trivial, may pass us by unnoticed.

We pause within that current, just for a moment. We pose a small question. If we could take in the streams of information, the advertisements, the art, and receive each in our own way, on our own terms, would this city look a little different to us?

MADE FOR THIS CITY is a project that entrusts artworks to artists who hold a certain city in their thoughts. What does "TOKYO" mean to them? That is what we want to ask. A work conceived for one place will surely wear a different expression when placed somewhere else. A piece made for Ginza will reveal another face in Shibuya. And that "other face" becomes the quiet proof that the work truly belonged to the place it was made for.

MADE FOR THIS CITY is also an encounter. An encounter between artists who have yet to meet one another. Artcrush and NEORT, together with collaborators based all around the world, gather in this city to spend time, slowly, with Tokyo. What does this city mean to each of us? That is what we want to see.

Within the images broadcast from signage, those landmarks of the urban landscape, can we sense a meaning different from the one we usually find there? Through this collaboration, we hope that signage, normally a "surface for selling," might become, even for an instant, a "surface for feeling." We hope that works created for this place will reach the people who see them, in whatever form that may take.

A single beautiful place, somewhere in the city. A place that someone passing by might glance up at, and, without knowing quite why, carry home with them. From all over the world, expression gathers here, toward Tokyo. That is the place we are working toward.

Open Call Overview

• Theme: MADE FOR THIS CITY — Art that belongs here -TOKYO-
• Installation Areas: Ginza / Shibuya・Harajuku・Omotesando
• Number of Display Media: 3
• Exhibition Period:
  • First Half — Monday, June 1, 2026 to Monday, June 15, 2026
  • Second Half — Tuesday, June 16, 2026 to Tuesday, June 30, 2026
• Number of Selected Works: 14 in total (7 in the first half / 7 in the second half)
• Jury: NEORT
• Evaluation Criteria:
  ① Relevance to the theme
  ② Awareness of being exhibited within the urban environment
  ③ Visual impact on digital signage
  ④ Execution in relation to the concept
• Organized by: Artcrush / NEORT
• Co-organized by: Media Dept Inc.

Submission Format

• Accepted Formats: MP4 (video) / JPG (still image)
• Production Theme: "TOKYO"
• Display Medium: Outdoor digital signage (Ginza, Shibuya, Harajuku, Omotesando)
• Aspect Ratio: 16:9 (horizontal)
• Duration: 30 seconds
• Audio: No audio
• Frame Rate: 29.97 fps
• Bit Rate: 30 Mbps CBR (25 Mbps recommended)

Guidelines

• As works are submitted in horizontal format, the logos of Artcrush, NEORT, and Media Dept will appear on the right edge of the display.

Eligibility

• Open to both individuals and collectives
• Applicants must reside in Japan or Tokyo (regardless of nationality), or the work must be related to Tokyo
• Open to all nationalities, ages, and experience levels
• Professional and amateur artists equally welcome
• Original works only (must not infringe on any third-party intellectual property rights)
• Works must be appropriate for public viewing

Not Eligible

• Content contrary to public order and morals
• Works containing political or religious messaging
• Works using copyrighted material without proper clearance
• Content that may endanger public safety

Rights

Copyright remains entirely with the artist. By submitting a work, you grant Artcrush, NEORT, and Media Dept a non-exclusive license to display, broadcast, and promote the work in connection with this exhibition.

Artist credit will always be displayed when the work is shown. Please note that changes to, or withdrawal of, selected works will not be permitted after selection.

Schedule

Date	Content
Apr 28 - May 12	Open Call Period
May 13th - May15th	Jury Review
May 16th	Results Announced
May 17th - May 19th	Asset Check & Delivery
Jun 1st - Jun 15th	First Half Exhibition
Jun 16th - Jun 30th	Second Half Exhibition

Results Announcement

Scheduled for Saturday, May 16, 2026

• NEORT official social media accounts (X, Instagram)
• Direct notification to selected applicants via email or DM
• Artcrush official social media account (X)

Artcrush

In August 2022, Artcrush Gallery initiated the display of Digital Art across urban landscapes, commencing in Brussels and swiftly expanding its reach. Collaborating with progressive out-of-home companies, Artcrush Gallery forged partnerships that redefined public space. Leveraging digital outdoor billboards through these alliances, the gallery transformed these spaces into vibrant showcases for Digital Arts and Artists, championing their work in the realm of public expression.
https://www.artcrush.com/